Tupitsyn’s book suggests that social media are every bit as much about reasserting the primacy of literacy as they are about heralding secondary forms of orality, and reminds us that Twitter is also a vast real-time writing experiment. Explore on any given day a top trending topic without actual news value (say, #junewish) and you’ll find hundreds of variations on a theme, exercises in style and rhetoric through which the respective authors discover and articulate what they think. It’s nothing less than criticism of life as a form of living, and it doesn’t always need to become a book for us to say that it has value.